Book Cover Eye Candy: Cheryl St.John

I adore the covers of Whisper My Name and Maybe I’m the One, and I’m counting on readers loving it too. Sometimes I buy a book just for the cover. On the other hand, I’ve passed by some terrific stories because the covers turned me off. I can think of one in particular. I got the book in my stack of entries to judge for a contest. I even put it off until the last, only to discover it was an incredible story that hooked me from the get-go and never let go. I liked the author’s voice and style so much that I hunted her backlist and read as many as I could get my hands on. So, what was it I didn’t like about that cover, you ask? It was a cartoon cover. I had never before purchased a book with a cartoon cover—now I have!

Most of us have auto-buy authors – an author you buy simply because you know they’re going to deliver a story you will enjoy, no matter the subject or the cover. I have several of those. The cover is only the sprinkles on the icing on the cake, because the cake and the chocolate filling are the book, and I never pass up chocolate cake.

I’ve purchased books based on reviews – like movie reviews, trailers and posters that draw me to see a movie. Not because the review was glowing, but because the synopsis told me the book was about a subject or character I knew I would like. I’ve bought books because someone recommended them to me.

I have purchased a book because of an ad. I’ve never bought one because of a quote on the front or because I saw the book trailer. I recently bought a book on the recommendation of a reviewer I trust and the comparison she made to an author I like. I loved the book.

Covers are enticing. I’m impressed by colors and textures, like hair and fabrics. And I prefer cover people with heads. I don’t like to stare and stare, trying to figure out where the story peoples’ faces are. I read more on my Kindle than I ever did before, but I confess I do miss holding that book and gazing at the cover

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What are the top three elements about a cover that entice you to buy a book?

How about romantic movie posters?

Cheryl is the author of almost sixty historical and contemporary romances. Her stories have earned numerous awards and are published in over a dozen languages. In describing her stories of second chances and redemption, readers and reviewers use words like, “emotional punch, hometown feel, core values, believable characters and real-life situations.”