Can you believe it’s my 4th Annual Super Bowl Commercial Round Up? I’m actually late with this post since the Super Bowl aired last night. This year was unusual in that several of the big-time advertisers (Budweiser) decided not to run spots and instead donate $$ to charities in light of COVID-19. Still, there were some bright spots.
Here’s a look at my favs…
Rocket Mortgage – Certain is Better
This spot features Tracy Morgan informing potential homeowners why certainty is better than “pretty sure” when it comes to a mortgage.
Amazon – Alexa’s New Body
This hilarious spot features actor Michael B. Jordan as a particularly sexy “Alexa”. A woman imagines MBJ in a variety of situations, with LOL results. The reaction of the husband is the best part!
Anheuser-Busch – Let’s Grab a Beer
This one is a little more serious than others on this list. It’s about getting together to commiserate and celebrate life’s wonderful & awkward moments.
Cadillac – All Electric Car
Nostalgia is always popular in SP spots, and this one calls back to the classic cult film, Edward Scissorhands. This spot cleverly features Wynona Ryder, who played Edward’s girlfriend in the original movie. Now she’s the mom to Edgar.
Huggie’s – Welcome to the World
The “Awwwww!” award goes to this Huggie’s spot that welcomes new babies born. So cute! The spot is shot from the “perspective” of the babies.
eTrade – Workout
A skinny kid decides he’s going to work out so he can “become the best”. In the end, he may not bulk up, but he can get his financial future in shape with help of eTrade.
Tide – Jason Alexander Shirt
This spot shows the abuse heaped on a shirt, which has the face of Jason Alexander on it. Just funny & clever.
Toyota – Upstream
File this one under heart-warming and inspirational. We hear a phone call to perspective adoptive parents being warned that the baby girl they hope to adopt had her legs amputated. The parents take the baby anyway, and she goes on to become an Olympic swimmer.
Scott’s Miracle-Gro – Lawn & Garden Giveaway
This spot introduces a contest of a lawn makeover using a number of celebrities such as Martha Stewart and John Travolta with his daughter.
3D Doritos – Flat Matthew
Matthew McConaughey has gone flat and life isn’t what it used to be. 3D Doritos to the rescue!
GM – No Way Norway
Will Ferrell tries to take on Norway since they sell more electric cars than the US. With appearances by Aquafina and others.
State Farm – Drake from State Farm
The State Farm spokesman “Jake” has a stand-in named Drake. The best cameo is Paul Rudd as the stand-in for Cardinal’s QB Patrick Mahomes.
BTW, you can see most of the Big Game spots for yourself and decide which are your favorites.
Kristin Wallace is a USA Today Bestselling author of inspirational and sweet contemporary romance filled with Love, Laughter, and a Leap of Faith. She has three best-selling series: Covington Falls Chronicles, Shellwater Key Tales, and Palm Cove Tales.
My favorite was the Jason Alexander shirt.
ReplyDeleteFlat Matthew made me laugh!
ReplyDeleteKristin, thank you for doing your annual roundup. I always look forward to it!!
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