Third Annual Super Bowl Commercial Awards by Kristin Wallace

It's that time of year again. I’m back with my third annual Super Bowl Commercial Awards for 2020, reviewing my favorite spots from the Big Game. With my background as an advertising copywriter I tend to pay attention to commercials more than many people. However, the Super Bowl is basically…well…the Super Bowl for advertisers. 

Here’s a look at my favs from this year…

1. NFL - Next 100

Last year, the NFL ran with a hilarious spot featuring the greats from football tearing apart a fancy ballroom in pursuit of a football. This year’s spot was just as good. It also featured many past players. However, the star was a young boy running while the players encourage him to “take it the house, kid”. Best part of the spot was the end when the kid from the spot ran onto the field.

2. Hyundai Park the Car

This spot highlighting the "smart park" feature on the new Hyundai also features the infamous Boston accent as a character, along with famous actors who are actually from Boston, including Chris Evans, John Krasinski, and Rachel Dratch. Clever and funny.

3. Jeep® Groundhog Day

This spot is a hilarious take on the Bill Murray classic film, Groundhog Day. In the spot, Bill Murray is once again stuck on Groundhog Day. Even the annoying salesman Ned Reyerson shows up. However, he doesn’t mind because he found a Jeep to play with and he became best friends with the groundhog.

4. Walmart Parking Lot Delivery

Last year, the spot featured famous cars from TV and movies arriving to pick up groceries from Walmart. This year, even more characters showed up, including Bill from Bill & Ted’s Excellent Adventure, Flash Gordon, the aliens from Mars Attacks, the pug from Men in Black, R2D2 and C3PO, and Marvin the Martian.

5. Reece’s Take 5

This one pokes fun at various play on words when one office worker can’t believe her co-workers have never heard of Reece’s Take 5. Wait for the hilarious visual representation of “got your head up you’re a@@?” at the end.

6. Amazon #BeforeAlexa

This spot features Ellen Degeneres asking what people did before Alexa and then we see various versions of historic “Alexas” responding to requests.  

7. Google Loretta

Warning…this spot is a tearjerker so have a Kleenex handy. It features a man asking Google to remember things about his beloved wife… I’m not crying…you’re crying!

8. Little Caesar’s Delivery

I don’t want to leave you on a sad note, so including this funny spot featuring a poor marketing exec who has to come up with the next "best thing since sliced bread" since Little Caesar’s delivery has claimed that distinction. Fans of The Office might recognize Dwight as the hapless exec.

Kristin Wallace is a USA Today Bestselling Author of sweet contemporary and inspirational romance filled with "Love, Laughter, and a Leap of Faith". It's not too late to pick up her holiday box set featuring three Christmas romances (Finding You At Christmas, Falling For You At Christmas, and Loving You At Christmas). Christmas in Shellwater Key is available on Kindle Unlimited so go ahead and scoop it up now. 

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